Glitz, glamour and front-row.
Balenciaga’s new campaign, captured through the lens of Greenfield, reimagines the energy of a front row at their iconic runway shows. Featuring a star-studded cast—Devon Lee Carlson, Dixie D’Amelio, Justine Skye, Paloma Elsesser, and more—the imagery and videos evoke the raw, behind-the-scenes vibe of early 2000s fashion television.
Styled in a Y2K-inspired aesthetic, the campaign highlights the Le City bag, a reissue of Balenciaga’s 2001 icon. With its intricate 25-panel lambskin design and practical versatility, the bag makes a comeback in petal pink, camel, black, green, white, and metal silver, offered in mini to large sizes.
Mixing current and archival pieces, this collection seamlessly blends nostalgia with modernity, paying homage to Balenciaga’s enduring design legacy.
PHOTO CREDIT: @Balenciaga
