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AMI Expands Its Parisian Empire with Its Largest Flagship Yet

By February 18, 2025Fashion News

Spanning 600 square meters across two floors, the store will house AMI’s full range of menswear, womenswear, and accessories.

AMI has opened its doors to its grandest store yet, right in the heart of Paris. Located at 96 Rue de Turenne in the vibrant Marais district, this flagship marks a defining moment for the brand.

“Inaugurating AMI’s new flagship in my beloved Paris is a special milestone,” says founder and creative director Alexandre Mattiussi. “The city is not just AMI’s home—it’s my greatest source of inspiration. This opening strengthens our presence and allows us to welcome our growing community in a space that truly reflects our vision.”

Designed by Mattiussi alongside Parisian architects Olivier Marty and Karl Fournier of Studio KO, the space blends raw elegance with refined craftsmanship. Natural stone, wood, and leather create a warm yet modern ambiance, while Euville stone shelves, mirrored metal, and quartz-accented checkout counters add a sleek contrast.

PHOTO CREDIT: AMI Paris

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