Introducing a frame with Performance and Fashion.
Luxury eyewear brand DITA-Lancier has teamed up with NFL superstar DeAndre Hopkins to launch a signature frame that seamlessly fuses high-performance innovation with high-fashion aesthetics. The new DITA x DeAndre Hopkins LSA719 is designed for those who demand both cutting-edge functionality and bold, trend-setting style.
Renowned for his electrifying plays on the field and fearless fashion off of it, Hopkins has long embraced the philosophy that looking good fuels confidence—and confidence fuels performance. His pre-game ensembles have turned stadium tunnels into fashion runways and this collaboration reflects that ethos – delivering a frame that’s as sharp and dynamic as the athlete himself.
What are your thoughts on the collaboration? Take a look at the full campaign below.
PHOTO CREDIT: Courtesy of Deandre Hopkins and DITA-Lancier.
