Colour Tells The Story.
Adam Jones has dived deep into his nostalgic bag for Spring/Summer 2025, producing 30 looks revolving around growing up in Wales during the 1990s.
“This collection feels like it has been years in the making without me really knowing,” says Jones. “It is perhaps the accumulation of all the things I remember growing up in Wales during the 1990s, which I always say felt like growing up in the 1970s as rural Wales became a time warp post-Thatcher.”
The collection allows its bright and robust colours to tell the full story. Woven stripe skirt suits have been emblazoned with retro bus seat designs. The ever-so-masculine connotated football shirt has been reimagined in lace, striped with silk ribbons. Tank tops, jumpers and skirts are designed with an exotic sunset as its muse, similar to one Jones pictures adorning the walls of a flat in Peckham.
Check out the full Adam Jones collection imagery below.
PHOTO CREDIT: Adam Jones
