A Visually Compelling Story Seen Through Nelson’s Lense.
END. and Birkenstock unveil a new campaign with a surprising creative force behind it: Premier League footballer Reiss Nelson. This marks a major moment for Nelson, as he steps into the director’s chair for the first time in a brand collaboration. Taking the creative reins, Nelson leads both the concept and execution of this global campaign, celebrating the launch of the Birkenstock Utility Pack at END.
South London’s own, Reiss Nelson has long since built a solid following of fans, his flair and agility shining both on the football pitch and beyond. Nelson has quickly become known for his distinctive visual style, expressed through his brand Riverslide and his film photography platform, 35mmnelz. The Premeir League footballer is part of a new breed of athletes channeling their creative vision, extending their influence into fashion and the arts. An avid lover of Birkenstocks, it’s no wonder Nelson was the ideal creative to bring the campaign to life.
The collection introduces new silhouettes engineered for urban living and comfort. Key features include technical details like a rustproof G-Hook buckle for an adjustable fit, the signature nubuck upper, and a stitched webbing closure for enhanced support. Underfoot, the collection incorporates the anti-slip ‘Birkengrip’ outsole, recognisable by the brand’s signature bone profile.
END. has a strong history of championing progressive collaborations that highlight voices where fashion, sport, art, and culture intersect. By empowering Reiss Nelson to take full creative control of this campaign, END. underscores its commitment to elevating diverse, cross-disciplinary talent and pushing the boundaries of genre-defining collaborations.
The Birkenstock Utility Pack which includes the London Nova in Black and the London Nova TEX in Pine Green is available online via endclothing.com and in END. stores.
Check out the images below.
PHOTO CREDIT: END.
