Saint Laurent Unveils Its New Campaign

Another one for our moodboards, and again it’s down to Anthony Vaccarello dropping another sleek campaign for Saint Laurent under the lens of Nadia Lee Cohen.

Starring Hailey Bieber, Lina Zhang, and Jake Hodder, the campaign unveils “Tangerine Temptation” a sun-soaked, citrus-drenched visual series that marks a bold departure from the house’s signature monochrome codes. Shot across Los Angeles, the imagery trades dark and moody for something altogether more electric: saturated tangerine tones, sunlit pools, and quiet residential spaces that hum with a tension you can’t quite name.

The wardrobe moves fluidly between sharp tailoring and relaxed swimwear, between structured outerwear and softer, more languid silhouettes that we have seen previously at the runway show. Accessories do the heavy lifting too — the new trendy oversized sunglasses frame each look, and the Hortense, Niki, and Amalia bags thread through the series, impossible to ignore.

Take a look below into the campaign.

PHOTO CREDIT: Saint Laurent