Louis Vuitton Presents Pre-Fall 2026 Menswear Campaign

Louis Vuitton has unveiled its Pre-Fall 2026 menswear campaign, bringing Pharrell Williams’ vision of the modern flâneur to the paths and landscapes of Central Park, New York.

Captured by Oliver Hadlee Pearch, the campaign stars professional skateboarder and Friend of the House Tyshawn Jones for the first time. Moving through the park’s bridges, pathways and open spaces, the imagery follows everyday rituals across New York, from biking and chess games to climbing rocks and walking dogs.

The collection itself reflects the contrasts of Central Park and the people who pass through it, combining preppy references, tailored workwear and relaxed bohemian styling. Tailored outerwear, technical blousons, ribbed knits, linen shirting and patchwork denim arrive in a vivid palette shaped by both elegance and utility, rooted in Pharrell’s ongoing exploration of the contemporary dandy.

Overall, the campaign balances refinement with movement, using New York’s most iconic green space as a backdrop for modern menswear in motion. Take a look for yourself below.

PHOTO CREDIT: Louis Vuitton