Jacquemus Unveils ‘A Day With Pamela and Her Sons’

Jacquemus unveils “A Day With Pamela and Her Sons”, a new campaign starring Pamela Anderson alongside her sons, Brandon Thomas Lee and Dylan Jagger Lee.

Captured through candid and intimate moments, the campaign shifts away from traditional fashion imagery in favour of something more personal, focusing on the warmth, humour and spontaneity of family life. Across the visuals, everyday interactions become the central narrative, balancing affection and playfulness with Jacquemus’ distinctly relaxed visual language.

The project continues the brand’s ongoing interest in storytelling rooted in emotion and familiarity, placing personality and connection at the forefront rather than spectacle alone.

PHOTO CREDIT: Courtesy of Jacquemus