Gifting Gucci.
There’s no denying that no matter when you’re reading this, Demna knows exactly what we want – and for Gucci’s Holiday 2026 campaign, the Creative Director has called on the ultimate festive icon, Mariah Carey, to front the house’s seasonal celebrations.
Directed by Harmony Korine, the campaign takes over a yuletide-covered hotel, turning its interiors into an extravagant Gucci setting filled with festive details and hype. Carey makes her entrance wearing pieces from the new “Butterfly” collection, whose shimmering designs draw from the delicate, light-catching wings of the butterfly.
Gucci’s holiday offering extends beyond the campaign, with a dedicated gift selection spanning the house’s accessories and ready-to-wear offering. Standout handbags include sparkling iterations of the Starlet, Gucci Duffle and GG Marmont, alongside the Paparazzo in supple suede. The footwear selects also include the iconic Horsebit loafer, Ace sneaker and Vittoria pump, with GG Monogram boots adding a winter-ready option. Hats and scarves complete the roundup, bringing together recognisable house codes and statement pieces for the most wonderful time of year.
Take a look at the campaign below.
PHOTO CREDIT: Gucci
