FYI Design Studio

October 14, 2012

Sophnet FsF AW12 Down Vest

By Gold Johnson | Fashion News, Style | No Comments

As part of their ongoing collaboration with Fragment Design and FYI Design Studio, Sophnet present …

“Redefining Male Fashion.”

PAUSE is an independent digital publication focused on young male fashion. We cover street style, the latest trends, style advice and reveal the latest products available for the fashion conscious young male.

The vision for PAUSE was to create a platform which effortlessly expresses male fashion. The idea behind the word PAUSE was for its audience to physically as well as visually pause (stop) for male fashion, style advice and the latest trends. PAUSE signifies the actual pause icon by pausing every fashionable moment for its audience. Once you ‘PAUSE’ it is our job to bring you the very best and exclusive information about male fashion. What makes PAUSE unique is that there isn’t a male fashion magazine for the youth audience. We specialise in promoting urban, street wear, vintage, formal/informal, indie-rock-influenced, casual and new era fashion.

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Sophnet FsF AW12 Down Vest

“Redefining Male Fashion.”