London Commercial Photographer – Graham Baker Photography
http://grahambakerphotography.com/london-commercial-photographer/
BassBuds/BassBoomz Commission
London Commercial Photographer – Graham Baker Photography
http://grahambakerphotography.com/london-commercial-photographer/
BassBuds/BassBoomz Commission
Reinvention of a classic.
Clarks have announced a new initiative which marks a distinct departure from their usual output of simple, classic shoes, such as the iconic Desert Boots and Wallabees. As opposed to Clarks’ usual ‘Originals’ brand, these new silhouettes come to us as part of their ‘Clarks Sportswear’ division. Reimagining classic Clarks models, these ‘Trigenic’ shoes introduce innovations such as an EVA midsole combined with a Vibram outsole, an inner bootie sleeve for comfort, and even an insole which adapts to an individual’s foot. The above image shows the Trigenic Flex, and whilst the lower shows the Trigenic Dune. Read an interview with the designer here.
Words: Nathan Sharp