LA meets London Grime in the latest SS17 lookbook.
Exclusively shot by London based photographer Vicky Grout (previously responsible for the Skepta x TimeOut cover), Los Angeles streetwear brand JOYRICH pair up with 19 year old Novelist, one of our favourite London MCs, with a final touch added by London boutique Ejder. The collaboration is centred around a workwear theme, whilst attempting to incorporate various Novelist lyrics and phrases into the brand’s use of embroidered patchwork. According to Novelist, both his ideas and the ideas of JOYRICH “go hand in hand.” Previously, Novelist has been known to collaborate with the likes of Skepta and Chase & Status whilst celebrity fans of Joyrich include Rihanna, Wiz Khalifa and Rita Ora.
The collection has yet to be released, with dates currently in the works. Browse current JOYRICH collections at their online website.
