FENTY SEASON
Most likely to break the rules, Rihanna returns for her third season, opening up the doors of FENTY University. The latest FENTY PUMA by Rihanna collection takes classic school uniforms and dismantles them. Varsity jackets are reimagined with exaggerated dimensions. Sneakers meet stiletto heels. Preppy meets provocative. Unexpected cutlines, premium materials, and chenille patches abound.
Rihanna designed the collection to represent different youth cultural cliques and their unique styles that set them apart in hallways and locker rooms – Nerds, Jocks, Skaters, Preppies, Goth Kids and of course, Bad Gals.
The FENTY PUMA AW17 collection hits stores from 28th September at: Selfridges, Harrods, ASOS, Office, JD Sports, Footasylum, and size?
