boohooMAN.com Announces Autumn 2017 Collaboration with Rae Sremmurd
For their Autumn 2017 campaign, boohooMAN has announced that for it’s fourth stand out collaboration, it will be partnering with American hip-hop, brother-duo Rae Sremmurd. The Black Beatles stars have accrued a social following of 4.2 million, and this year have churned out hit singles like they are going out of fashion.
This capsule will consist of 25 key Autumn pieces including tees, outerwear, joggers, accessories and footwear. The autumn capsule will include a total of 25 pieces, spanning ready-to-wear, footwear, and accessories. Keeping inline with the brands streetwear aesthetic, but also adopting Rae Sremmurd’s urban style and the hip-hop culture.
With super affordable retail pricing, the collection sticks to the brands target market of 16-24 year olds with stand out pieces such as a faux fur collar overcoat, graffiti print joggers, fan print shirt and an embroidered velour bomber, faux fur collar overcoat available to purchase for between £4-£60.
boohooMANs Marketing Manager had this to say:
‘boohooMAN are extremely excited to have Rae Sremmurd on board this season. Working with the duo aides the brand’s growth in international territories and helps position the brand amongst today’s millennials. The guys were great on set and their energy helped bring the shoot to life. The final imagery suits both boohooMAN and Rae Sremmurd’s style down to a T’
The full collection will be available on www.boohooman.com from Monday 9th October.
