Dropping Next Month.
Slated to drop at the end of April, Nike and Virgil Abloh’s ‘The Ten’ project is set to be brought back to our attention with the pending release of a hardback coffee-table book documenting the duo’s journey to production.
“Icons traces Abloh’s investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes sliced away from Air Jordan’s and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gives each model in the Off-WhiteTM c/o Nike collection its own unique touch.”
Offering a true inside glimpse as to how the brain of one of the world’s most celebrated designers works, follow the link below to pre-order a copy now.
