LOEWE are ON fire.
Luxury fashion giant LOEWE have tapped popular running brand ON for a brand new capsule collection.
During the last two years, running brand ON have had a meteoric rise to notoriety as the pandemic raged on, and as it did, more and more people took up exercise to get outdoors when they could. ON took advantage as the demand for running sneakers grew, and fast forward two years, the brand have a collaboration with one of fashion’s biggest hitters in the works.
The collection between LOEWE and ON was first teased by Jonathan Anderson earlier this month, with this first collaboration between the pair seeing a six-piece ready to wear collection. The capsule includes a jacket, T-shirt, trousers, and leggings, which comes in two different gold and blue colourways. ON’s forward-thinking garment technology means that the range is adaptable to various weather types. However, the most notable part of the range is the collaborative reimagination of ON’s Cloudventure and Cloudrock performance sneakers, with LOEWE’s touch being clear to see throughout. The shoes come in “Gradient Blue,” “Gradient Grey,” “Gradient Khaki,” “Space Blue” and “Gradient Orange” colourways, with the sneaker being designed for both performance and everyday wear.
Check out official imagery below. The LOEWE x ON collection is available now via the LOEWE and ON websites.
PHOTO CREDIT: @LOEWE/ON
