Shot in Nolita, New York.
Iconic American sportswear outfit GANT have stepped forward with their latest effort, debuting their Spring/Summer 2023 collection titled “Not just aNY place”.
Inspired by, you guessed it, the East Cost, GANT’s newest campaign bases itself in New York’s Nolita neighbourhood and is shot by British photographer Ben Beagent near the brand’s new Studio at 240 Mulberry Street, which is set to act as a new creative hub for local talent to come and practice their creativity as well as being a spot for the newest exhibitions and showrooms. Staying true to their famous roots in 1980s yacht clubs, this selection of new GANT pieces make sure to underline that it’s set to be a preppy summer, with sun-bleached prints adorning a selection of staple GANT silhouettes, whilst knitwear, relaxed tailored looks, linen shirts, jeans, and leather jackets also make several appearances throughout.
Take a look at campaign imagery from GANT’s “Not just aNY place” Spring/Summer 2023 campaign below.
PHOTO CREDIT: Ben Beagent/GANT
