Open Now.
French heritage label Lacoste have opened the doors to their newest flagship store on London’s iconic Regent Street, looking to “embody the beating heart of all Lacoste cultures.”
Now becoming the brand’s biggest UK store, this latest opening from Lacoste sees the brand make it it’s mission to connect cultures through tangible experiences, with this being a meeting place where everybody’s individual personalities and styles will resonate. Making sure to champion its signature pieces, Lacoste’s Regent Street store displays everything from the iconic polo shirt to a substantial footwear area, with golf, tennis, and fitness performance collections also taking the floor alongside a plethora of women’s, men’s and kids ready-to-wear collections. Additionally, the 182 allows customers to make their own Lacoste memories by offering customisation services for Crocodile essentials, with unique colours, initials and cuts, and a dedicated space for top customers and the services of a personal shopper.
Discussing the recent opening, Deputy CEO of Lacoste Catherine Spindler stated:
“We are proud to open this new flagship on Regent Street, located in one of the most vibrant and cosmopolitan cities in the world, in the heart of London. For us, this opening is a strong signal to our international aficionados. As we did with Lacoste Arena in Paris, 182 Regent Street reflects our ambition to reinvent the customer experience, offering our communities unique experiences in exceptional and unifying locations. In the same spirit, we are also planning to open a new space in New York in 2024 and in Asia.”
Check out Lacoste’s new London flagship below, which is open now.
PHOTO CREDIT: Lacoste
