One for the Jetsetters.
Nothing short of iconic, RIMOWA calls on a collective of progressive protagonists for its latest campaign as Sir Lewis Hamilton, Kylian Mbappé, and Rosé each star in their own short films in the name of travel.
“When you travel, you see different types of lives, and you learn a lot. I crossed paths with amazing people that I never thought I would meet in my life,” Kylian Mbappe
Scored by everyone’s favourite composer Hans Zimmer, ‘Never Still 4’ is comprised of three intimate films that follow each global icon on the journeys that move them and give us a rare glimpse into their more personal side of life. A fourth film completes the inspiring series that combines the stories of the brand’s owners.
“I have spent my whole career travelling the world, and those experiences have shaped who I am as both a driver, and a human,” said Sir Lewis Hamilton.
Defined by its narrative that travel is a catalyst for inner transformation, ‘Never Still 4’ is now available globally across cinema, digital, OOH, and print.
Check it out below.
PHOTO CREDIT: RIMOWA
