Distinct Serenity.
Ferragamo is exploring a new chapter under Maximilian Davis as he investigates deeper into Ferragamo Women for the brand’s Spring/Summer 2024 campaign. The new deck of images depicts Natalia Vodianova captured comfortably in the essence of her own being,
“My heritage, my background, and my upbringing have always revolved around the influence and presence of women in my life, and Vanina’s work is about seeing women in their natural surroundings, where they feel most at ease. Her gaze, and their comfort, is very powerful – and I want to make sure that the women who I work with and the women who I dress feel that way too,” said Maximilian Davis.
The Spring/Summer 2024 campaign parallels Caribbean and Italian effortlessness, reflecting upon this notion through iconography within the interior. Parquet floors and mid-century furnishings are paired with vibrant hues and a sense of tranquility. Continuing this ethos of effortlessness, the collections include flowing linens and cottons built for finesse. The bags channel the spirit of positivity and serenity, flashing azure blue and optic white across their accessory range.
Check out the campaign imagery below.
PHOTO CREDIT: Ferragamo
