Summer Dreaming.
Casablanca’s Beach Club 2025 campaign unfolds against the dramatic backdrop of Tenerife, brought to life through the lens of acclaimed photographer Jeremy Soma. Renowned for his subversive use of colour and the enigmatic quality of his imagery, Soma crafts a visual narrative that reimagines traditional beach aesthetics.
Set against brooding skies, the campaign highlights the island’s rugged terrain and its striking black sand beaches. The result? A campaign that transforms the coastal landscape into an otherworldly scene, blending raw natural beauty with an avant-garde artistic perspective.
Check it out below.
PHOTO CREDIT: Jeremy Soma for Casablanca
