Effortless and earthy.
The LOEWE Spring/Summer 2025 campaign, captured by David Sims, delves into the interplay between body and nature, gesture and landscape. Photographed amidst the serene countryside of Tavertet in Catalonia, the painterly images celebrate LOEWE’s enduring bond with the natural world and its Spanish heritage.
Marking Jonathan Anderson’s tenth year at the helm, the campaign revisits the brand’s geographic roots and early photographic style, evoking an almost pagan connection to nature’s elemental forces. This ethos permeates the collection through earthy leathers, ethereal floral prints, feathers, and tactile finishes, embodying a longing for nature in its raw state.
Featuring Drew Starkey, Taylor Russell, and global ambassador Wang Yibo, the campaign situates fashion within the Spanish countryside, weaving a holistic message of humanity’s unity with the natural world – perhaps something we all need reminding of.
Check out the campaign below.
PHOTO CREDIT: David Sims for LOEWE SS25
