Keeping Pace.
Louis Vuitton’s regular service is resumed after its show stopping Paris Fashion Week display, with Pharrell Williams channeling his synaesthesia in this newest dose of LV.
Defined as a phenomenon that enriches human ways of sensing, synaesthesia has been a central pillar in many of Pharrell’s creative pursuits, including his recently-released Piece By Piece (2024) film. Through the creative lens of the multifaceted creative, Pharrell’s new SS25 campaign for Louis Vuitton is expressed in a manifestation of musical notes as colours, with a mid-season wardrobe being put forward that looks to transform music into colour and form. Continuing to float between preppy dress codes and streetwear culture, Pharrell Williams embraces the vibrancy of spring with a refreshed dose of Louis Vuitton menswear, championing the lighter outerwear that this transitional season demands.
Check out Louis Vuitton’s Spring/Summer 2025 collection look book below.
PHOTO CREDIT: Louis Vuitton
