New Era x Central Cee: A Bold Fusion of Music and Streetwear.
New Era have teamed up with British rap sensation Central Cee and his brand, Syna World, for an exclusive headwear drop celebrating his latest album, ‘Can’t Rush Greatness.’
The collection features two standout 59FIFTY caps—one in grey camo with rose gold stitching, the other in sleek black with a rose gold undervisor—both adorned with Cee’s Syna World branding, metallic pins, and an album-inspired side patch. In a first for New Era, the brand’s iconic visor sticker shifts from gold to rose gold, reflecting Central Cee’s signature aesthetic.
Rooted in both sports heritage and streetwear culture, this collaboration cements Central Cee’s influence beyond music, bringing his West London story to a global audience. The limited-edition pieces can be seen here and below.
What are your thoughts on this game-changing collaboration?
PHOTO CREDIT: Courtesy of New Era
