Winning On & Off the Track.
Bowers & Wilkins have partnered with the McLaren Formula One team to provide audio during the team’s treacherous race preparations.
The pair have been working together through a multi-year partnership to build audio for the brand’s supercars. Featured in the McLaren W1, the brand’s collaboration has spanned handheld products including the Px8 McLaren edition headphones and Zeppelin McLaren Edition speaker.
Looking ahead, Bowers & Wilkins will be playing a crucial role in providing support for the team’s extensive travel, relaxation and pre-race preparations.
“We are delighted to continue and build upon our highly successful car audio development programme as well as continuing to explore co-branded product opportunities, building on the success of the Px8 McLaren Edition and Zeppelin McLaren Edition with products and storytelling that connect us to the exciting world of McLaren Racing,” says Tom Henderson, marketing director for licensing and partnerships at Bowers & Wilkins.
Check out the campaign shot below.
PHOTO CREDIT: McLaren
