Undisclosed Sum.
Yoon Ahn and VERBAL, Co-founders of Tokyo-based fashion label Ambush, have reclaimed independence from their former investors, New Guards Group. Ambush joins Off-White, Palm Angels, and Alunai in leaving the investment firm.
Ambush was founded in 2008 and is renowned for their avant-garde jewellery and industry-breaking approach to blending high street with streetwear. In 2020, the brand was sold to New Guards Group, acquiring a majority stake. In the brand’s statement, a deal was reached on Friday the 4th for an undisclosed fee.
“Regaining full ownership enables us to fully express the core values and original vision upon which AMBUSH was built,” says Yoon. “Now, we are energized by this new chapter and the boundless potential ahead.” Ambush is looking ahead, planning to incorporate more digital and technological initiatives while swerving into other cultures like music and more.
At the moment, fashion followers can only speculate on the future of New Guards Group, and Ambush at large.
PHOTO CREDIT: Ambush
