Further on what we know so far.
Justin Bieber has continued to build anticipation for his upcoming fashion and lifestyle brand, SKYLRK, by sharing a series of further teaser images on Instagram. These posts showcased a curated selection of apparel and accessories, including beanies, sweatshirts, sunglasses, and phone cases, all bearing the distinctive SKYLRK branding. We have even seen what can be suspected as campaign imagery featuring the star himself.
The imagery reflects Bieber’s shift from his previous label, Drew House, to a new aesthetic that blends streetwear sensibilities with personal significance.
Adding to the intrigue, Hailey Bieber has too revealed her involvement in the brand, sharing a mirror selfie on Instagram Stories wearing a black leather jacket she described as her “favorite jacket of all time,” tagging SKYLRK in the post over the Coachella weekend. Bieber too was seen wearing a hoodie, that was of similar design – if not – SKYLRK.
While the official launch date for SKYLRK remains unannounced, the strategic social media teasers and the couple’s active promotion suggest that the brand’s debut is imminent. Fans and fashion enthusiasts alike are eagerly awaiting the full reveal of this new venture and we too are so ready for what Bieber has in store.
PHOTO CREDIT: @justinbieber
