JW Anderson Taps Kylie Minogue for its Autumn/Winter 2026 Campaign

JW Anderson taps Kylie Minogue for its Autumn/Winter 2026 campaign, placing the pop icon at the centre of a collection shaped by craft and curation.

Under the direction of Jonathan Anderson, the campaign builds on the idea of assembling references that feel personal rather than prescribed. Kylie’s presence introduces a sense of familiarity and emotion, grounding the collection while allowing it to shift into something less expected.

The visuals form the second iteration of the brand’s seasonal lookbook, where fashion and objects sit together in conversation. Rather than separating clothing from environment, the campaign blends the two, reflecting a wider approach at JW Anderson where product categories overlap. The result feels less like a traditional fashion story and more like a curated world, where craft, design and personality come together in a single frame.

What do you make of this ongoing dialogue? Explore the campaign below.

PHOTO CREDIT: Courtesy of JW Anderson