Versace Unveils Western-Inspired Cruise 2020 Campaign

Paying a nod to current pop culture, Versace just unveiled it’s Western-inspired 2020 cruise collection campaign.

With a campaign film dubbed “The Heist,” the Italian brand highlights its latest designs which include a denim two-piece, patterned shirts, crocodile leather jacket and pants, tracksuits dressed in the signature Versace print, as well as pin-striped suits and beige trenchcoats. Going all-in on the Western theme, the Robi Rodriguez captured campaign sees model Islam Dulatov and Soulemane Tounkara step into the role of “The Driver” and “The Sherrif.”

Take a look at the Versace Cruise 2020 Campaign in the images below:

PHOTO CREDIT: Robi Rodriguez // VERSACE