Playful branding.
A white shirt is universally accepted as a signifier of formality and tradition, it is a garment that has stood the test of time to remain an essential item in a man’s wardrobe. Givenchy plays with the connotations of a white shirt in this latest piece, giving the item a street-savvy graphic update.
This boxy-fitting short-sleeved iteration features Givenchy’s logo, distorted through a psychedelic range of colours and warped fonts, printed to cover its front. A playful motif, the graphic makes this white shirt a casual piece that is perfect for summer.
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PHOTO CREDIT: Farfetch