Meet sustainable accessories.
For those that are not yet familiar with Vitaly here is a bit of back story. The brand was born in 2011 as an experimental jewellery design studio that, ahead of their time, created genderless pieces for all to enjoy. Notably, Vitaly have strived for sustainability from the get go, using stainless steel (which has a lifespan of up to 30 years!), 100% of which is also recycled.
Celebrity fans include, but not limited to, Kehlani, Luka Sabbat, and Princess Nokia.
Spring 2021 Vitaly, aptly titled G3N3S1S, continues the brand’s loyalty to sustainability, with 100% recycled stainless steel making up the clean lines and structure of the collection.
Shot by Steph Verschuren, with creative direction from Zack Vitiello, the accompanying editorial features a post-apocalyptic cast marked by familiar references to dystopian science fiction. Check out the editorial, and video below.
PHOTO CREDIT: Photography: Steph Verschuren/ Creative Direction: Zack Vitello/ Editorial Film: Joe Cornfield/ Stylist: Steph Major/ Stylist Assistant: Belgun Bulia Puteeva/ Beauty: Steph George/ Beauty Assistant: Maria Hatzis/ Nails: Lisa Kolmakova/ Design Lead: Shane Vitaly Foran/ Producer: Scott McDoland/ Photo Assistant: Dexter De Silva/ Art Direction: Jay Nugent & Primera NG/ Agency: RX Studio/ Models: Amber (Next), Chris (Spot 6), Ethan (Want), Julia (Want)
