Reebok Europe Launch “Always Classic” Campaign ft. Ghetts & Ray BLK

Reebok’s latest campaign sees them reimagine the iconic ‘Classic Leather’ silhouette as well as telling the dynamic stories of those dream chasers we all look up to, recruiting musicians Ghetts and Ray BLK to do so.

The campaign sees an updated version of the ‘Classic Leather’ silhouette, one that is said to be getting a continuous roll-out over the Spring/Summer ’22 season. The release looks to explore those who have chased their dreams and become who they were always meant to be, with Reebok recruiting British MC Ghetts and singer-songwriter Ray BLK to feature in a ‘hero’ film that underlines their inspirational talent, unique capabilities, and experienced hardships.

The shoe itself stays true to its original shape and palette, with the updated Reebok ‘Classic Leather’ shoe keeping a crystal white leather upper as well as white laces, with the sole coming in a muted grey tone. The vintage Reebok insignia can be seen on the side of the shoe in addition to the tongue.

Check out the imagery from the campaign below.