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Paris formed luxury brand AMI have joined forces with sportswear powerhouse Puma for a new campaign featuring a host of pieces arriving in multiple new shades and textures.
Opting for an outdoor aesthetic, the latest campaign imagery features R&B crooner GIVĒON and popular model Quannah Chasinghorse, with this latest array of pieces sticking very much to the script as Alexandre Mattiussi, Founder and Creative Director of AMI, looks to bridge the gap between comfort and luxury. Arriving in new seasonal shades, the range of pieces include winter-ready long mac-coats, puffer jackets, tracksuits, pants, t-shirts, backpacks, hats, sneakers and more, with this extensive range keeping its relevance well into the new year. The standouts from the striking campaign imagery include a selection of Puma Rider sneakers, which inject a dose of 70s nostalgia with shades of blue and mustard yellow suede, a co-branded AMI x Puma puffer jacket in lilac, as well as a co-branded beige trench coat.
In a statement about the campaign and collection, Alexandre Mattiussi stated:
“The goal was a playful, colorful collection, rich in volume and in extravagant details. It is a new chapter on the story we began developing during our last collaboration. We are now taking things further.”
Check out the AMI x Puma campaign imagery featuring GIVĒON and Quannah Chasinghorse below, and shop the new range of pieces now.
PHOTO CREDIT: @David Paige/Puma
