A New Beginning.
It looks as though Moschino could be next up in terms of a revival as former Loewe and JW Anderson designer Adrian Appiolaza takes the helm as the brand’s new creative director.
Having previously worked with the aforementioned Loewe and JW Anderson as a women’s ready-to-wear director, Appiolaza most recently spent time working at Chloé and has become known for an attention-grabbing, glamorous approach to design. Taking to social media to unveil the news, Moschino have unveiled that Appiolaza will oversee the Women’s, Men’s and Accessories collections, with his debut set to arrive during next month’s Milan Fashion Week through a Fall/Winter 2024 Women’s collection, which will be showcased on February 22nd at 6pm.
Underlining his thoughts on his appointment, Appiolaza stated the following:
“The jackets with 3-D postcards, the dress with a skirt made with twenty bras, the countless trompe-l’oeil: as a creative and a collector, the list of creations by Franco Moschino that have entered the history of fashion is almost endless. The essence of his talent, for me, is to inhabit his time – a mission he carried out with enviable lightness, opening a window for all of us to imagine, in our own way, the future. I am deeply grateful to Massimo Ferretti for allowing me to access the world of Moschino, as well as entry into a House whose walls exude a history that I am eager to hear. I am ready to transport the Maison into a new chapter, with a theatrical touch, in the pure style of Moschino”.”
Let us know your thoughts on the appointment below.
