An Evening in Italy with Peggy Gou & COKE STUDIO™.
Welcome to the world of Peggy Gou and COKE STUDIO™. Spoiler, it’s pretty dreamy.
COKE STUDIO™ – Coca-Cola’s global music platform – have enlisted chart-topping South-Korean DJ and singer-songwriter Peggy Gou for their latest creative venture, following on from their previous efforts alongside NewJeans and Karol G. Bringing various creative scenes together from across the globe, COKE STUDIO™ taps the most exciting superstars and breakthrough artists from all corners of the world for unlikely collaborations, taking fans to unexplored places through new music, performances and fan-first content.
Being on top of the DJ game in 2024, it was only right that Peggy Gou lead the way for this summer season, with a firm dose of Italian romance being served up for 500 lucky listeners as Gou and COKE STUDIO™ headed over to the rich shores of Italy – and more specifically the Puglia region – for a dreamy August 15th party, inviting PAUSE along for the ride. Dancing the night away, guests were not only treated to a bass-booming set from Peggy Gou, but also a night of glamour set amidst the backdrop of an awe-inspiring Italian castle, which set the scene for everything from decadent food stations and Coca Cola-themed drinks bars to a nail parlour, a sound-proofed DJ room, as well as an exclusive Peggy Gou merchandise stall.
Debuting her new “Find The Way” track – the first since the release of her debut album – Peggy Gou tapped into her musical roots whilst bringing about a fresh take on a house classic, mixing and matching Gou’s soft vocal harmonies with a simple yet effective 90s house beat and a rhythm-infused hypnotic bassline.
In a statement about the track and her involvement with COKE STUDIO™, Peggy Gou shared the following:
“I love sharing summer memories as well as positivity through my music and lyrics. “Find The Way” encapsulates this energy and I was thrilled to partner with COKE STUDIO™ to deliver this summer track. I’m a summer person at heart and it’s been great to work with South Korean designer Jin Young again on the artwork for my label, Gudu Records.”
Josh Burke, the global head of music and culture marketing at The Coca-Cola Company, also shared a statement on Gou’s involvement in COKE STUDIO™’s latest creative exploration:
“We are excited to partner with Peggy Gou for the release of her new song ‘Find The Way.’ Peggy’s innovative sound and dynamic performances create an immersive experience that truly resonates with her fans. Peggy’s collaboration with COKE STUDIO™ exemplifies our commitment to celebrating an array of musical talents and creating unforgettable moments for music lovers worldwide.”
