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SUNNEI x mid/night 00.00 Pop-Up Offers a Sensory Shopping Experience in Milan

By December 6, 2024Fashion News

All weekend.

Milan is hosting an exclusive pop-up store this weekend, showcasing the highly anticipated SUNNEI x mid/night 00.00 collection. Running from Friday, December 6th, to Sunday, December 8th, this unique retail concept is set to captivate visitors with its unconventional approach to shopping.

Located in a secluded corner of the city, the pop-up features two minimalist window displays with no direct entry. Shoppers will interact with the space through a small opening, where a sales advisor—visible only by their hand—will assist with purchases and product trials.

This immersive experience invites customers to engage their senses, exploring a curated selection of items that include a scented face mist, lip balm, solid perfume, and hand lotion. Each product emphasises tactile and olfactory delight, elevating the act of shopping into an artistic encounter.

SUNNEI x mid/night 00.00 Pop-Up Store
Corso di Porta Vittoria 46, Milan
December 6th, 7th & 8th
1 PM – 8 PM

PHOTO CREDIT: SUNNEI x mid/night

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