Heated Summer.
Following the buzz of its viral campaign featuring Bad Bunny, Calvin Klein returns to the spotlight with a new launch—this time starring actor Cooper Koch.
The campaign highlights Calvin Klein’s signature blend of comfort, innovation, and modern sensuality.
Shot and directed by photographer Mert Atlas, the visuals embody the brand’s iconic aesthetic—sensual, stripped-back, and effortlessly cool. If you follow Calvin Klein, you’ll understand the hype.
This latest campaign spotlights Calvin Klein’s seasonal essentials, reimagined for summer. Leading the collection is the Icon Cotton Stretch underwear, a breathable base layer designed for warm-weather wear. Koch also models key denim pieces, including the lightweight Baggy Jean, styled with timeless staples like the Cotton Classic Tank and Classic Denim Shirt—all made for easy, confident dressing.
Photo credits: Calvin Klein/Mert Alas
