Oakley celebrates 50 years of defining what is possible in innovation within sports and culture.
Oakley unveils the Oakley Ellipse 50th Anniversary to mark half a century of the sunglasses brand.
To celebrate, the brand has released a new model that features futuristic styling with a lens made using PhysioMorphic Geometry, inspired by its best-selling product, the Radar EV. The release is a nod to the scientists, game changers, and visionaries who have led the brand to date. Echoing iconic ’90s designs, the new model combines a Midas Fleck colourway with Prizm 24k lenses.
“What’s more is it plants a flag for us and our fans about what lies ahead. Oakley designs are about progression and advancement, but just as things will continue to evolve, certain things will remain the same: our DNA. We believe that if you take the logo off any of our products it should be unmistakably Oakley, and the Ellipse 50th Anniversary is the clearest manifestation of that… ever.” – Oakley Vice President of Design
Only limited quantities are available to buy now.
Check out the images below.
PHOTO CREDIT: Oakley
