Unapologetically Sexy.
Last year, Demna chose Milan in September to unveil his highly anticipated debut for Gucci, opting not for a traditional runway but for a presentation accompanied by a short film titled “La Famiglia”. The format introduced a new vision for the House through a series of archetypes, setting the tone for his tenure with a collection that nodded to Italy’s glamorous elite while maintaining a distinctly sensual edge.
After this initial unveiling, and a warm-up ahead of his runway debut scheduled for February, Demna has now released the first campaign from that debut collection. As previously suggested, the opening chapter of his Gucci is a clear reset: a dialogue between tradition and provocation. Classic, understated wardrobe codes intersect with bolder gestures, where echoes of Tom Ford’s sharp sensuality meet the theatrical spirit of Alessandro Michele and the restraint of Sabato De Sarno, all refracted through Demna’s own lens.
Whilst we wait for his official show next month, the collection is now available in Gucci stores and on gucci.com.
PHOTO CREDIT: Courtesy of Gucci
