Off-White Taps Global Creatives for 10×10: Off-White Icons Reimagined Project

Off-White has unveiled 10×10: “Off-White Icons Reimagined”, a new project bringing together 10 global creatives to reinterpret key pieces from its archive.

The line-up spans fashion, music and visual culture, including Kid Cudi and A$AP Nast, alongside Ava Nirui, Raul Lopez, Veneda Carter, Yuta Hosokawa, Guillermo Andrade, Renell Medrano, Stéphane Ashpool and Bafic.

Each contributor reworks a core category, from graphic T-shirts and bags to varsity jackets, hoodies, denim and eyewear, offering a fresh take on Off-White’s established design codes. The project will roll out globally through a year-long programme of events running from May 2026 to April 2027.