In their bags... literally!
Louis Vuitton invites several friends of the house, including Jeremy Allen White, Jude Bellingham, Future, LeBron James, Jackson Wang, and Victor Wembanyama to showcase their Speedy P9’s for “In My Bag”. Captured by Thomas Lagrange, the campaign includes still-life photographs and videos of the personal belongings contained in each individual’s bags.
In a tribute to Louis Vuitton’s travel legacy, menswear creative director Pharrell Williams transformed the 1930s Speedy into the Speedy9. It takes its name from Paris’ Pont-Neuf, the bridge where the Spring/Summer 2024 runway was held. In a double entendre, ‘Neuf’ carries the meaning of both ‘nine’ and ‘new’, emphasising the bag’s continued symbolism.
Golden Globe-winning actor Jeremy Allen White fills his Speedy 9 with a comb, watch, extra socks, a charging cable, along with a copy of today’s newspaper. English footballer Jude Bellingham’s red version has his passport, aviators, Louis Vuitton’s Ombre Nomade scent, and keys. American rapper Future includes a tennis racquet, gold chain, gummy candies and a fresh pair of sneakers.
French basketball player Victor Wembanyama keeps wired headphones, playing cards, and a lucky spur in his teal Speedy 9. NBA champion LeBron James’ essentials include golf balls, tees, caps, and grooming staples. Rapper Jackson Wang’s pink Speedy P9 holds a Polaroid of his family, headphones, fuzzy dice, a Rubik’s cube and more. Louis Vuitton demonstrates how the carryall continues to be a staple for any lifestyle.
PHOTO CREDIT: Courtesy of Thomas Lagrange for Louis Vuitton.
