Visionnaire Opens Its London Flagship with a One-Off Range Rover

A custom Urban Automotive x Visionnaire Range Rover? Yes, please.

Visionnaire has officially opened the doors to its new London flagship on Brompton Road, Knightsbridge, bringing the Italian design house to one of London’s most prestigious luxury shopping destinations. Spanning five floors, the new space has been conceived as more than a showroom, bringing together interiors, art and design in an immersive setting that marks the brand’s biggest London opening to date.

To mark the opening, Visionnaire partnered with Urban Automotive on a one-off Range Rover Long Wheelbase Autobiography, unveiled inside the flagship as the centrepiece of the launch. The bespoke commission merges Urban Automotive’s expertise in luxury vehicle customisation with Visionnaire’s distinctive approach to Italian craftsmanship, creating a collaboration that sits somewhere between automotive design and contemporary interiors.

Finished in a custom two-tone paint with Urban Automotive’s full carbon fibre Widetrack styling package, the exterior hints at what’s inside. The cabin takes inspiration from Visionnaire’s Adele armchair by architect and designer Marco Piva, with cream and green Alcantara upholstery, bespoke quilting, bronze detailing and exclusive Urban x Visionnaire branding transforming the Range Rover into what the two brands describe as a “living space in motion.”

Presented as the centrepiece of the flagship opening, the one-off commission showcases how Visionnaire’s design language can extend beyond interiors, bringing together British automotive tailoring and Italian craftsmanship in one bespoke creation.