Family Affair.
Dsquared2 is looking inward for its latest campaign, ‘Back to the Roots’, putting founders and twin brothers Dean and Dan Caten at the centre of the story.
Rather than focusing on a particular collection, the campaign draws from the brothers’ personal history, bringing together photographs spanning their childhood through to their life today. The images are intimate and uncomplicated, capturing the twins together as they have been throughout their lives.
Born into a large family and raised without the advantages that would later come with their success, Dean and Dan’s story is ultimately one of family, ambition and resilience. Their relationship sits at the heart of Dsquared2, making the campaign feel less like a traditional fashion advertisement and more like a look into the people behind the label.
With ‘Back to the Roots’, Dsquared2 swaps the polished campaign formula for something considerably more personal, returning to the story that existed before the brand. Take a look below and let us know your thoughts.
PHOTO CREDIT: Dsquared2
