Louis Vuitton Takes Its “Art of Travel” to the Fast Lane with Singer’s Porsche 911
If you’ve stepped outside at any point this summer, you’ve probably clocked the Louis Vuitton faithful flexing their favourites from casual canvas totes, to full‑look monogram missions.
LV’s latest move leaves zero room for counterfeits. The French luxury house has teamed up with California’s cult automotive atelier, Singer Vehicle Design, to create two Porsche 911s that push its “art of travel” ethos into an entirely new gear. It’s a historic moment too: the first time in Louis Vuitton’s 172‑year story that it has co‑branded with a car manufacturer.
Purchase is strictly “on application”. But one Singer insider hinted these builds might be the most expensive the company has ever produced comfortably north of £2.5 million each.
Inside, you’ll find a bespoke driving helmet, LV luggage crafted specifically for the car, and a dashboard clock inspired by the Louis Vuitton Tambour designed to be removed and used as a desk piece.
Jean Arnault, LV’s watch director and youngest son of CEO Bernard Arnault says the collaboration started small. A simple request for a dashboard clock spiralled into a full‑scale design takeover.
“It began with a request for a dashboard clock for a car reimagined by Singer,” he explains. “But it quickly became apparent that this collaboration could extend to the personalisation of every functional element of the vehicle.”
The cars are being unveiled at Monterey Car Week, the annual Californian automotive pilgrimage that’s grown into a ten‑day showcase of the world’s rarest and most outrageous machines. It all culminates at the Pebble Beach Concours d’Elegance, where collectors compete for the coveted “best in show”.
The first LV x Singer build comes from Singer’s Classic Study programme. The purest expression of its craft. Like all Singer creations, it’s based on a meticulously restored and heavily re‑engineered Porsche 964. Singer has produced fewer than 400 cars since launching in 2009 at around 25 per year, and the waiting list sits at two years. But this LV commission demanded even more time, detail and obsession than anything the company has tackled before.
Up front, the boot houses two custom LV trunk bags. Inside, the cabin is wrapped in rich brown leather, punctuated with mechanical artistry. Outside, the car wears Singer’s signature silhouette.
Monogram has met motoring with this collaboration, and Louis Vuitton once again, proves that travel is also about the experience.
PHOTO CREDIT: Courtesy of Singer Vehicle Design
