Chanel Brings a Coco Mademoiselle Pop-Up to Oxford Street

Coco Mademoiselle Crush Absolu has landed on Oxford Street, with Chanel opening a limited-time pop-up outside John Lewis to mark the arrival of its latest fragrance. Running until August 25th, the kiosk brings the Coco Mademoiselle campaign off-screen with a series of installations and fragrance experiences.

The Crush Hotline plays on the campaign theme, with a Coco Mademoiselle phone delivering a private message from a mystery “Crush”. The space also features the Mademoiselle Gazette, campaign content and the chance to sample Crush Absolu, with ribbon bracelets and small bouquets being handed out during the pop-up.

The launch continues inside John Lewis, where Chanel’s new Mademoiselle Makeup Collection is also on show, including a limited-edition eyeshadow palette, Rouge Coco Crush lipstick and Le Vernis nail polish.

The Coco Mademoiselle kiosk runs at John Lewis Oxford Street until 25 August, before heading to Liverpool from 4 to 12 September and Manchester from 25 September to 4 October.