Arriving This Week.
Pharrell’s iconic BBC ICECREAM brand – who are most commonly known as simply ICECREAM – have stepped forward with their new Spring 2023 collection.
Staying true to their typical design style and longstanding affection for fun-loving graphics, the latest creative entry from ICECREAM sees the 2005-formed outfit head to the archives to utilise a range of signature brand graphics and prints. The latest drop includes a selection of signature hoodies, t-shirts, button-down jackets, varsity jackets, shorts, jeans, cargo trousers, as well as knitwear, with each piece being able to seamlessly integrate into the wardrobe of even the most avid streetwear lover. As seen in the released campaign imagery, some standout garments from the newest collection include a standout black and red knit varsity jacket, which boasts signature BBC imprints and patchwork designs, a green and pink full-zip camouflage hoodie, a black university-style “ICECREAM” crewneck sweatshirt, as well as a brown leopard print sweater vest. Lastly, additional accessories are set to drop alongside the garments, including skate decks and hats.
The BBC ICECREAM Spring 2023 collection is set for release on February 9th via the BBC ICECREAM website.
Check out imagery below.
PHOTO CREDIT: @BBC ICECREAM