The Spirit of the Banshee.
Shot at Llansteffan Castle in Carmarthenshire, Wales, McQueen’s Spring/Summer 2025 campaign—photographed and directed by Glen Luchford—explores the haunting yet powerful essence of the banshee. This folkloric figure, deeply tied to Creative Director Seán McGirr’s Irish heritage, serves as the collection’s muse, embodying bold self-expression and connection.
The collection reflects this duality of strength and fragility, blending sharp tailoring with ethereal textures like cobweb lace, pleated chiffon, and shredded silk organza.
Check out snippets of the collection below.
PHOTO CREDIT: Courtesy of McQueen
