London Fashion Week is On.
Launching a new initiative, “Canvas for Creativity,” P&B is redefining the collaboration model in the fashion industry. This project offers emerging designers the opportunity to work as Guest Creative Directors, giving them access to Pull&Bear’s extensive resources to develop innovative collections. The debut edition features two capsule collections by British Fashion Council NEWGEN designers Chet Lo and Johanna Parv. These limited-edition collections will be unveiled during London Fashion Week in February 2025, with a special pop-up in Selfridges and availability on their website starting February 17, followed by a release on Pull&Bear’s online store on February 19.
Chet Lo and Johanna Parv bring their distinct creative visions to this collaboration. Lo, known for his futuristic and textural designs, incorporates techniques such as pleating and embossing on materials like heavyweight nylon, organza, and silk. His collection features oversized silhouettes, cropped cuts, and a bold black-and-electric-blue palette. In contrast, Parv focuses on functionality, blending technical innovation with versatility. Her designs seamlessly transition between work and leisure, with ergonomic silhouettes, multifunctional accessories, and a gradient grey color scheme. Together, their collections reflect a balance between artistic experimentation and wearable, modern fashion.
PHOTO CREDITS: Courtesy of the brand
