Putting the cool in sports.
FILA and Hailey Bieber redefine contemporary sportswear with their Spring/Summer 2025 collection—an effortless fusion of heritage and modernity, function and fashion. As FILA’s global ambassador, Hailey brings her signature laid-back elegance to a carefully curated thirteen-piece collection that seamlessly moves with the rhythm of everyday life.
The collection reinvents FILA’s classics through a modern lens, focusing on versatility, comfort, and timeless appeal. The colour palette—black, white, FILA green, and a warm popcorn yellow—provides a fresh yet understated base ready for the spring season, allowing for effortless mixing and matching.
The campaign, shot by acclaimed British photographer Harley Weir, captures the essence of Hailey’s world—intimate, stylish, and undeniably authentic. Weir’s signature aesthetic, a blend of raw realism and artistic sophistication, frames Hailey in candid moments, from quiet mornings at home to the dynamic pace of her daily life. This campaign not only showcases the collection but also offers a glimpse into the intersection of sport and style.
Set to launch on March 6, 2025, the FILA x Hailey Bieber collection will be available online and in select retailers. Have a peep of the collection below. What are your thoughts?
PHOTO CREDIT: FILA x Hailey Bieber
