Greatest Movie Never Made.
Zendaya and On have debuted Zone Dreamers, dubbed the greatest movie to never be made. The faux trailer brings the On world to life, showcasing Zendaya and her galaxy-dwelling co-stars in an action-packed film. Doubling as a collection showcase, the film was directed by Nadia Lee Cohen and was styled by Law Roach.
Zone Dreamers was such a joy to create,” said Zendaya. “I’ve loved working with On to bring something so creative and unexpected to life. Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law — as always — made the experience even more special. This campaign is about courage, friendship, and the kind of trust that gives you the freedom to step outside your comfort zone and try something new.”
Unveiled in the feature film trailer are two new product icons. The Cloudzone and Studio Knit Bodysuit offer full body appeal, with the Cloudzone being a sleek new low-profile athletic sneaker, and the bodysuit continuing the brand’s ethos of fluid motion and comfort.
On’s Zone Dreamers collection is available on the On website now, as well as at select retailers in person. Check out the campaign video and imagery below.
PHOTO CREDIT: On
